PCI Webinar with Kathy Dempsey

How to Write for the Library Press
(and Make Editors Love You)

Competency: Learning and Innovation
Sub-Category: Manages the development of one’s own learning and ongoing improvement of skills and knowledge

Do you long to write something for a professional publication? Are you eager to contribute to the library literature? If you have your content idea, but don’t know how to pitch it or where to start, this webinar will guide you.

Learn from someone who’s worked in library publishing for 20+ years. During that time, Kathy Dempsey has edited various books and worked on Computers in Libraries magazine for more than a decade; she’s also been the editor of Marketing Library Services newsletter for 23 years and counting. She’s published articles in Searcher magazine, Information World Review (in the U.K.), Information Outlook (SLA), and has written for various websites and blogs. Kathy will share her insider knowledge on book, magazine, newsletter, newspaper, and online publishing to help you get bylines.

Here’s what you’ll learn in this webinar:

• How to choose which publication to pitch your idea to
• How to approach an editor with an idea
• What editors look for, expect, and respect
• How to write solid proposals for articles and books
• How proposals are evaluated and chosen
• What to expect from the publishing process
• The difference between writing for print and for online
• The pitfalls of group authorship
• Do’s and Don’ts for working with the library press

Please note: This session is not geared toward academic papers. If you want to publish in peer-reviewed journals, many of these tips will still benefit you, but that process is different and will not be specifically addressed during this hour.

Kathy Dempsey’s Bio

Kathy Dempsey wrote the popular how-to tome The Accidental Library Marketer, and founded her own marketing consultancy, Libraries Are Essential (www.LibrariesAreEssential.com). Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding.

Kathy has been the Editor of Marketing Library Services newsletter for 23 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She’s an active member of the New Jersey Library Association, and Chair of the Library Marketing and Communications Conference (www.LibraryMarketingConference.org).

This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 20 years, always sprinkling them with humor to make marketing concepts more interesting and accessible. She continues to fight the stereotypes that librarians are boring and that “marketing” is a dirty word.

Price: $59.00
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