PCI Webinar with PC Sweeney
Using Facebook and Email to Build Support
Competency: Library Management
Sub-Category: Political Advocacy
Two of the most powerful digital platforms right now are email and Facebook. While each of these can be used independently, they become powerful when used together. In this session, we’ll look at how to build digital strategies around both Facebook and email and how to use them together to build support for your library. Throughout this webinar we’ll dive into the deeper aspects of Facebook for Business like audience insights, ad manager, power editor, and more.
We’ll also look at how organizations properly use email so that they get such spectacular results and explore the data and strategies behind email success with the latest research. Finally, we’ll demonstrate and explain the best practices for email, and explain how libraries can use these tactics to increase support, funding, and awareness for libraries.
Patrick “PC” Sweeney — Biography
Patrick is co-author of “Winning Elections and Influencing Politicians for Library Funding.” He is the former Administrative Librarian of the Sunnyvale (CA) Public Library and Executive Director of EveryLibrary California, a statewide initiative to support library propositions. He currently works as the Political Director for EveryLibrary, the nation’s first and only national Political Action Committee for Libraries and is a lecturer on politics at the San Jose State University iSchool. He is a 2015 Library Journal Mover and Shaker recipient for his advocacy work in California and across the country. He can be found online as PC Sweeney.