PCI Webinar with John Moore
How Everyday Innovation Fuels Success
Competency: Library Management
Sub-Category: Organizational Leadership
Innovation is daunting for most organizations. The elusive search for the ONE BIG IDEA to drive growth and increase relevancy puts library organizations on a never-ending journey to predict the future. Yet, the answer lies not in having one big idea.
In this interactive and informative webinar, John Moore dispels this belief by explaining how being visionary is not predicting the future, but rather, creating the future by reacting to the present. Drawing from his marketing experience at Starbucks Coffee and Whole Foods Market, John will demonstrate how a steady stream of small, everyday ideas result in lasting success for businesses, causes and organizations.
John Moore — Biography
John Moore is an influential marketing strategist, author and keynote speaker. He played an instrumental role in the innovative marketing that transformed Starbucks into a global icon and served as director of national marketing for grocery powerhouse Whole Foods Market.
John’s consultancy, the Brand Autopsy Marketing Practice, works with organizations that are driven by purpose, not just profits.