Marketing for libraries is more important than ever. Libraries need to learn to draw patrons, entice funders, investigate their competitors, become social, and improve services. But marketing is more than flyers and newsletters. In the first session of this interactive webinar series, we will review the key concepts of the traditional marketing cycle as used in business and then apply these concepts to libraries and other information service organizations.
We will sketch out the main sections of a marketing plan for your library or information center including data collection, selecting marketing priorities, and analyzing your organization and your competition. Participants will be provided with a variety of tools that they will be asked to apply to their own organization in preparation for the second session. Participants should plan to attend both sessions of this series.
The influence of technology will be considered throughout the sessions. This webinar series will allow you to develop the ability to think and communicate in marketing terms about all aspects of your organization.
Anne Abate ~ Biography
Anne Abate has worked in a wide variety of libraries and library-related organizations during her career. She is currently the owner of Library Discount Network, a small business that negotiates with database vendors on behalf of library consortia and networks. The company also provides administrative and management support for nonprofit organizations. Anne has been the Executive Director of the Greater Cincinnati Library Consortium, now known as SWON Libraries, where she coordinated the programs, services, and activities for the members. In previous lives, Anne worked as the Director of Marketing for a large corporation and held positions in libraries including law, academic, public, and special libraries. Anne currently teaches in the areas of information technology for Xavier University, nonprofit management for Northern Kentucky University, and library science for the University of Kentucky. Anne has also taught in the computer technology graduate program for Nova Southeastern University. Anne holds a bachelors degree from Xavier University, a masters in library and information science from the University of Kentucky, a doctorate in computer technology from Nova Southeastern University, and a certificate in nonprofit management from Northern Kentucky University.