PCI Webinar with Ashley Kazyaka
Graphic Design 101 for Libraries
Competency: Marketing and Public Relations
Sub-Category: Understands and applies marketing theory and practices
Do your web and print materials lack that special “WOW factor?” Have you ever wondered “Are we a little graphically challenged in creating our promotional/marketing materials?” If so, this webinar program with Ashley Kazyaka is for you!
Learn to entice your patrons and promote your programs with eye-catching, contemporary web and print materials. As well as the basic principles of design, why your library needs a brand, and how to get your library’s staff on board with good design practices.
In this interactive and fun program, we will explore tools to use for print and web, highlighting free open-source software. Come away feeling confident that you know you too could make professional grade visual marketing!
Ashley Kazyaka ~ Biography
Ashley Kazyaka is the Colorado State Library’s resident graphic designer and expert on library makerspaces and all things geeky, and helps coordinate the myriad of projects happening in Library Development. She volunteers at the Denver Public Library’s ideaLAB, working with teens and their families.