PCI Webinar with Kathy Dempsey
20 Marketing Resources in 60 Minutes
Competency: Marketing and Public Relations
Sub-Category: Understands and applies marketing theory and practice
It’s easy to believe you have plenty of marketing information at your disposal—until you’re in the middle of a project and you run across a need you didn’t anticipate. Would you rather search in a panic, or have a great resource list at your fingertips?
During this webinar, you’ll get 20 resources (at least!), explained and annotated by a library marketing expert. If you don’t know everything, you can at least know where to find everything. In this interactive and informative session, you’ll get:
• A list of books (of course)
• Lists of websites and online toolkits
• Links to current nonprofit marketing blogs, inside and outside libraries
• Assessment of library marketing serials, both proven and new
• The inside scoop on the only library-specific marketing conference
And of course, all of the resources we’ll discuss lead to even more resources!
Kathy Dempsey ~ Biography
Marketing Maven Kathy Dempsey is a consultant and trainer through her business, Libraries Are Essential (www.LibrariesAreEssential.com), and author of the book The Accidental Library Marketer. She’s given presentations across the U.S. and Canada. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to retain respect and funding. Kathy has been the Editor of the Marketing Library Services newsletter for 24 years. She also blogs at The ‘M’ Word, and is an active member of the New Jersey Library Association.