When we set fund-raising goals, we usually cast them in terms of dollars. However, the major fund-raising goal of any organization should be to build a base of loyal, supportive donors who give money year after year, campaign after campaign. This webinar looks at creating and nourishing that base of loyal, supportive donors upon which the financial goals of every campaign are built.
Participants will also learn and begin to master:
- Understanding the process of cultivating donors for your libraries
- What to say to a potential donor…yes, you have to ask!
- What people donate to libraries and why they choose one library over another
- Creating an attitude of giving in your library without looking like you are begging
Andrew Sanderbeck ~ Biography
Andrew has been developing and conducting training seminars for libraries and library organizations for more than ten years. He has presented Web-based, On-line, and Face-to-Face sessions on Management and Leadership, Customer Service and Communication Skills in the U.S. and numerous countries around the world. He is the founder of the PCI Webinars.