PCI Webinar with Chris Nimi Cheetham-West
Pinterest for Libraries
Competency: Marketing and Public Relations
Sub-Category: Maintains up-to-date awareness of communication tools and media sources used by target audiences
Social Media can be overwhelming if you do not know what sites are right for your organization. Pinterest is one of the fastest growing social media networks that organizations are choosing to use to increase their brand awareness. Libraries across the country are using this platform to bring more users to their website and take action on key programs.
This interactive and informative webinar will help you and your social media team (if you have one) understand how users behave on the site so your library can get the best results possible from the platform.
Key topics discussed will include:
- What pictures generate the most engagement
- What times to post
- How to get your photos seen
- How to drive traffic to your site
- Tracking engagement
Chris N. West ~ Biography
Chris N. West has worked at Google where he was responsible for reaching out to communities to drive engagement on products such as Google Plus, Analytics, Google maps and Fiber. An award-winning marketing strategist, West has trained hundreds of organizations in the use of social media, search engine optimization, and marketing strategy on the Web.