PCI Webinar with Kathy Dempsey
How to Write Effective Survey Questions to Get Useful Data
Is your library planning for upcoming services, programs, or events? They’ll be more successful if you know what sorts of things the people in your service area truly want and need. Great marketers and planners don’t guess what people want, and they don’t presume to already know. They ask!
Still, doing a “simple survey” isn’t all that simple. If you don’t know exactly how to write and ask the questions, you may find out later that you didn’t get any actionable data. Marketer and wordsmith Kathy Dempsey can prepare you to avoid survey pitfalls. Sign up for this webinar so you’ll understand the tactics:
Every word you choose matters
Beware open-ended questions
Always avoid library lingo
Never ask about “interest.”
Ask the same question more than once
Write, test, tweak, repeat
What makes people take surveys?
This webinar will also touch on how to distribute surveys to get good response rates.
Kathy Dempsey ~ Biography
Kathy Dempsey wrote the popular how-to tome The Accidental Library Marketer, and founded her own marketing consultancy, Libraries Are Essential (www.LibrariesAreEssential.com). Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding.
Kathy has been the Editor of Marketing Library Services newsletter for 22 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She’s an active member of the New Jersey Library Association, and Chair of the Library Marketing and Communications Conference (www.LibraryMarketingConference.org).
This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 20 years, always sprinkling them with humor to make marketing concepts more interesting and accessible. She continues to fight the stereotypes that librarians are boring and that “marketing” is a dirty word.