PCI Webinar with Laura Solomon
The Nitty Gritty of Social Media Part 1:
How to Fail at Social Media
Lots of experts will tell you how to succeed at social media, but very few will lay out a clear path to failure. Learn what the most common points of failure are for public libraries, and why libraries often aren’t getting what they want out of this new medium.
Laura Solomon is the author of two books on social media in libraries, and she has seen many libraries enter social media waters with no idea how to steer.
Find out if your library is on its way to a social shipwreck and how you might be able to change course.
Laura Solomon ~ Biography
Laura is the Library Services Manager for OPLIN and former Web Applications Manager for Cleveland Public Library. She is responsible for providing and managing all web-related services to all of Ohio’s public libraries. This includes custom web sites and development for more than 25% of Ohio’s library systems.
She has been doing web development and design for over twelve years, in both libraries and as an independent consultant. She speaks on Web-related topics extensively in the public library community and is the author of the book Doing Social Media So It Matters: A Librarians Guide from ALA Publications.
This unique, to-the-point guidebook is for those library professionals ready to jump into the deep end of the pool and begin or improve their library’s tweeting, posting, and friending.