PCI Webinar with Becky Spratford
RA Rethink: Using Next Level Data to Improve Merchandising
Competency: Adult (General) Programming
Sub-Topic: Reader’s Advisory
If someone told you there’s a practical way to improve circulation and increase the job satisfaction of your staff, would you do it? Librarian Becky Spratford has developed a method you can use to accomplish both goals. She’ll explain how to deepen staff involvement in readers’ advisory in a way that gets everyone from staff to patrons excited.
You are spending a lot of effort and money on cultivating good collections, but are you giving those collections a fair chance to shine? Do your patrons know the full breadth of what you can do for them? With just a few simple tweaks to how you already market your collections, services, and staff, Becky will help you increase your circulation numbers and leave a trail of happier and more engaged patrons in its wake.
Attendees will learn how to:
- Create a training program that encourages staff to inspire each other to serve patrons
- Collect more useful, user driven data
- Get the entire staff involved in creating displays
- Merchandise your best asset– your staff!
Becky Spratford ~ Biography
Becky Spratford is a Readers’ Advisor in Illinois specializing in serving patrons ages 13 and up. She trains library staff all over the world on how to match books with readers through the local public library. She runs the critically acclaimed RA training blog RA for All, and it’s evil twin, RA for All Horror, and is on the Steering Committee of the Adult Reading Round Table. She is under contract to provide content for EBSCO’s NoveList database and writes reviews for Booklist. Becky is also known for her work with horror readers as the author of The Reader’s Advisory Guide to Horror, Second Edition [ALA Editions, 2012] and is a proud member of the Horror Writers Association who are honoring her as a Special Guest of Honor at StokerCon 2017 for her contribution to the genre. You can connect with Becky on Twitter @RAforAll.