PCI Webinar with Jez Layman
Beyond Booktalking: Whole Library Promotion
Competency: Library Management Competencies
Sub-Category: Marketing and Public Relations
Every library employee has heard someone say they didn’t know the library offered something, whether it’s technology, programs, notary services, or any of the dozens of things we provide on a daily basis. Libraries can better spread the word when they realize that promotion and advocacy aren’t secluded to the marketing staff, but is part of everyone’s job.
Learn how to engage your staff at all levels and prepare them with the tools to “booktalk” your library and services to boost access, circulation, & attendance.
At the end of this program, attendees will be able to:
• Basic booktalking skills to get staff at all service points providing reader’s advisory
• Creatively think about underserved groups to market programs and services to a wider audience
• Keep your staff up to date on what is happening outside of their own department
• How to comfortably work promotion and library advocacy into conversation with patrons
Jez Layman — Biography
Jez Layman is an Adult Services Librarian at Indian Prairie Public Library in Darien, IL. When she’s not on the reference desk, she’s planning programs for 20-30 somethings for IPPL’s popular #LibSocial group or teaching classes on job hunting. She has a deep love for audiobooks and has a spreadsheet for every occasion.