PCI Webinar with Susan Brown
(Do It Yourself Public Relations)
For years, librarians have been told that marketing and promotion are critically important — but so are reference, cataloging, circulation, acquisitions, and everything else they do!
While some libraries are fortunate to have dedicated, in-house marketing, public relations and graphics support, most are not. Library staff must often become “accidental marketers,” and may be overwhelmed with how to incorporate marketing and PR into the work of their library.
This session will provide 10 easy ways to promote library collections, services, and programs. No marketing budget needed!
Susan Brown ~ Biography
Susan Brown took her first library job to earn beer money while in college. After several years spent working in academic and government libraries, she finally found her true calling behind the reference and reader’s advisory desk at a public library. Before moving to Kansas, she worked at libraries in Virginia and North Carolina and has her M.L.S. from the University of North Carolina at Chapel Hill.
She is currently the marketing director at Lawrence Public Library in Lawrence, KS and is passionate about readers’ services, social media, and marketing and merchandising for public libraries. She blogs about practical marketing for public libraries at www.658point8.com