PCI Webinar with Shon Christy and Andrew Sanderbeck
Best Content Strategies for Your Library’s Social Media Sites
Looking to get a bigger return from your Social Media sites? This fun and interactive webinar program includes an overview on the different social media outlets available to libraries that are looking to connect with past, current, and future patrons using the incredible power of social media. This includes the latest statistics, most used outlets, driving engagement, and analyzing success metrics.
In addition we will explore the most recent trends and best practices for the paid advertising options in social media. With all of the noise on social media, paid advertising can help you separate from the pack to increase engagement.
If you have struggled with finding the time to manage a successful social media program or have simply not achieved your desired the results you are looking for, this webinar program will help to get you on track.
Participants will learn and begin to master:
- The importance of putting a small budget aside for paid advertising of critical information
- Best practices in content management
- The 3M’s of Social Media Mastery
- Increasing Engagement with Facebook, Twitter, Pintrest, Instagram
Shon Christy ~ Biography
Out of Shon Christy’s passion for driving online buzz combined with almost 20 years of marketing experience, Christy Creative, LLC, a full-service social media-marketing agency was born. Clients in the retail, consumer goods, service and healthcare industries have turned to Shon for his expertise in crafting strategic social media messaging that builds brands and garners ROI results. On October 1, 2013 Christy Creative merged with digital marketing gurus Proximity Marketing to become the social media marketing division where Christy serves as the Vice President of Social Media.
Shon’s marketing portfolio includes well-known brands such as Bacardi, Jack Daniels, and Buffalo Wild Wings. His work has been featured in Inside Business; Smart Business; the Akron Beacon Journal; and the Young Professional Roadmap.
Shon offers a unique blend of entrepreneurial spirit, digital marketing innovation and a dedication to humanitarian efforts. He is always seeking ways in which to give back and is fully committed to staying current on social media and digital marketing trends.
Andrew Sanderbeck ~ Biography
Andrew has been developing and conducting training seminars for libraries and library organizations for more than ten years. He has presented Web-based, On-line, and Face-to-Face sessions on Management and Leadership, Customer Service and Communication Skills in the U.S. and numerous countries around the world. He is the founder of the PCI Webinars.