PCI Webinar with Katie Simmons
Growing Your Brand with Social Media
Competency: Marketing and Public Relations
Sub-Category: Uses multiple formats and channels to communicate with library users, potential users and other stakeholders
Social media is everywhere these days, and if your library isn’t “plugged in,” then it is missing out on a huge marketing opportunity.
In this webinar, we will discuss how a large portion of patrons experience their library’s culture and brand through their online presence, specifically through social media. We will identify ways in which you can better utilize your brand throughout the seemingly countless number of platforms out there with just a few key tricks.
At the conclusion of the webinar, participants will be able to:
- Better understand the importance of using social media in their library
- Distinguish between different social media outlets and best-use cases for each one
- Better understand how they can use their agency’s brand in social media, and the tools that can significantly help
- Identify tools to analyze their social media usage, as well as their patrons
Katie Simmons — Biography
Katie Simmons is the User Experience (UX) Designer for the State Library. Her focus is on both aesthetic design and usability, ensuring patrons enjoy using the website and are able to find what they need. Katie is also responsible for the agency’s brand and designs marketing and promotional materials, helps her team with the agency’s social media presence, and co-hosts the State Library podcast LibraryVoicesSC.