PCI Webinar with Ned Potter
Tuning Out the White Noise: Marketing Modern Libraries
Competency: Library Management Competencies
Sub-Category: Marketing and Public Relations
Are you tired of wondering whether or not your marketing messages are really working?
This interactive and informative webinar focuses on categorizing the way libraries communicate with their users, and then finding ways to turn the process away from a ‘white noise’ system of throwing messages out and hoping they stick, into a ‘line of sight’ approach with tailored and targeted marketing.
We’ll discuss what really matters to marketing in our library context, and how to market more strategically WITHOUT doing so more expensively.
Ned Potter ~ Biography
Ned Potter is an Academic Liaison Librarian at the University of York, and a freelance trainer for organizations such as the Bodleian Library and the British Library in the UK, as well as organisations in America, Australia, New Zealand and South Africa.
In 2011 he collaborated with three other librarians to set up the Buy India a Library project, which in just two weeks crowd-sourced funds enough to build a permanent library in one of the poorest parts of India, as well as four mobile libraries to travel around Africa. In one heady 24hr period later that year he was named a Library Journal Mover & Shaker and a winner of a Special Libraries Association Early Career Conference Award.
Ned authored the Library Marketing Toolkit, published by Facet Publishing / Neal Schuman in 2012. It has been Number One in the Amazon Library charts on both sides of the Atlantic. He has also contributed to several other books, most recently Ben Bizzle’s Start a revolution: stop acting like a library, and written a marketing column for Library Journal.
Ned can be found online at ned-potter.com and on Twitter at @ned_potter.