PCI Webinar with William Ottens
Social Media for Small Libraries
Competency: Core Internet/Social Media
Sub-Category: Uses multiple formats and channels to communicate with library users, potential users and other stakeholders
Sometimes it’s hard to see the worth of using Social Media for your small library. For those who are new to social media or those lacking creative confidence, this session will provide tips, tools and habits that can help make Facebook, Twitter and other social media platforms worth your time.
William Ottens, who has years of experience managing social media sites for both small and large libraries, will take you beyond posting about your events and new books. Learn how to fit updates into your already busy schedule and to engage your community with thoughtful, timely posts.
Participants will learn:
• William’s “Three C’s of Social Media” and other tips that help make investing work time in social media worth it
• Scheduling tools that make fitting posts into your work day manageable.
• Specific examples of posts that engage followers and encourage interaction
• Ways to turn what your library is already doing into meaningful content for your pages
• How to interact online with other businesses and organizations to further partnerships and boost visibility
• Benefits of investing valuable work time in Social Media
William Ottens ~ Biography
William Ottens became a librarian because he loves books and reading (which is so not what he does all day). He earned his MLS in 2010 through the SLIM program at Emporia State University and has experience as a reference librarian and library director. He’s currently the Cataloging and Collection Development Coordinator at the Lawrence Public Library in Lawrence, Kansas and the creator and admin of the library-centric tumblr, LibrarianProblems.com.