PCI Webinar with Kathy Dempsey
Be Prepared for Media Coverage: Build a Press Room on Your Website
Competency: Marketing and Public Relations
Sub-Category: Understands and applies marketing theory and practices
Do you want to make it easy for the media to cover the good things that your library is doing? Then add a Press Room page to your website. It’s easy and it’s important. An online Press Room will serve and impress reporters and editors, and will make your organization look media-savvy. It can also help you get coverage when other libraries don’t.
Presenter Kathy Dempsey is uniquely qualified to speak on this topic. She’s a member of the media who’s worked in the library field for decades, and she’s also a consultant who trains others in PR, marketing, media relations, and more. She often visits library websites while researching and writing articles, so she knows just what reporters seek.
Here’s what you’ll learn in this webinar:
- How you’ll benefit from having an online press room as part of your website
- Why members of the media wish you had a press room
- Where to place the link or tab so it’s easy to find
- Why these resources are even more important for smaller libraries that don’t have dedicated media liaisons
- Exactly what content you should include to best serve the media
- How to organize your content
- How to tell the local media about your new page
Please note that this session is not geared toward building the page as far as coding or technical specs; it’s about content and strategy. You’ll see examples of effective press pages and come away knowing how to create your own.
Kathy Dempsey’s Bio
Marketing Maven Kathy Dempsey is a consultant and trainer through her business, Libraries Are Essential (www.LibrariesAreEssential.com), and author of the book The Accidental Library Marketer. She’s given presentations across the U.S. and Canada. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to retain respect and funding. Kathy has been the Editor of the Marketing Library Services newsletter for 22 years and was formerly Editor-in-Chief of Computers in Libraries magazine. She’s written countless articles for traditional publications, blogs, and websites, as well as forewords and chapters for books. She also blogs at The ‘M’ Word, and is an active member of the New Jersey Library Association.