PCI Webinar with Samantha Helmick
A Marketing Team of Everyone: Modern Advocacy Through Social Applications for Public Libraries
Competency: Marketing and Public Relations
Sub-Category: Uses multiple formats and channels to communicate with library users, potential users and other stakeholders
Do you want to leverage the popularity of newer mobile social applications for your library? Want to learn more about Snapchat, Tumblr and Instagram and ways to create engaging content? In this interactive and informative program you’ll learn how to encourage library patrons to create their own content and tag it to your library’s marketing narrative.
This webinar will cover the process of planning and developing a Marketing Team of Everyone and sharing mobile social marketing content for your library using community and stakeholder voices.
Samantha Helmick ~ Biography
Samantha Helmick is the UX and Outreach Library for the Burlington Public Library in Iowa. She is a 2012 graduate from the University of Illinois and frequently speaks on digital literacy and new adult services. Her book Mobile Social Marketing for Libraries will be made available through Rowman and Littlefield in the spring of 2015.