PCI Webinar with Mitchell Friedman
Crisis Management and Communications
Competency: Personnel Management
Sub-Category: Communicates clearly and regularly with staff about library, government or major community changes that may affect them
You don’t have to look very hard to find crises in the news these days. Volkswagen and Chipotle are just two of the many organizations that have grappled with major threats this year. The incidence of such crises and the strong likelihood that we’ll no doubt see many more like them in the future—especially in public spaces—make the subject a crucial one for librarians to consider.
In this informative webinar, we’ll begin by defining crisis and then turn to detecting, preventing, preparing for, responding to, and recovering from crises. In the process we’ll look at examples bound to shed light on what has worked, and failed, as individuals and organizations grappled with myriad crises over the years.
Finally, we’ll work together to apply lessons learned to help your library develop specific strategies to manage and respond to a crisis.
Mitchell Friedman ~ Biography
Enthusiastic. Authentic. Caring. Knowledgeable. Insightful. People have used these terms to describe Dr. Mitchell Friedman as he’s engaged in diverse professional endeavors over the last three decades.
Dr. Friedman has thrived as a senior-level administrator in graduate degree programs; a career development impresario who has helped individuals land meaningful internships, full-time, and part-time work; a strategic communications strategist, tactician, coach, and trainer; and a university instructor.
He earned a Doctorate in Education (EdD) with a focus on organization and leadership from the University of San Francisco. Dr. Friedman has two degrees in history, an M.A. from Stanford University and a B.A. from Brandeis University. He’s also Accredited in Public Relations (APR).