PCI Webinar with Laura Solomon

The Nitty Gritty of Social Media Part 1: How to Fail at Social Media
Thursday, January 17th, 2012 from 2:00 – 3:00 pm Eastern

Lots of experts will tell you how to succeed at social media, but very few will lay out a clear path to failure. Learn what the most common points of failure are for public libraries, and why libraries often aren’t getting what they want out of this new medium.

Laura Solomon is the author of two books on social media in libraries, and she has seen many libraries enter social media waters with no idea how to steer.

Find out if your library is on its way to a social shipwreck and how you might be able to change course.

The Nitty Gritty of Social Media Part 2: Fine-Tuning Facebook
Thursday, January 31st, 2012 from 2:00 – 3:00 pm Eastern

Sure, it’s incredibly simple to set up a Facebook page for your library. But, then what? How can you really make it useful to visitors? Learn the do’s and don’ts of managing a Facebook page and what you can do to attract more fans.

Get the lowdown on using Facebook Insights, the analytics feature. See real examples of libraries that showcase the good, the bad and the ugly.

Get ready to make your library’s Facebook presence a whole lot better!

The Nitty Gritty of Social Media Part 3: Tweaking Twitter
Thursday, February 21st, 2012 from 2:00 – 3:00 pm Eastern

Are you getting the most out of Twitter? While Twitter is easy to use, it’s significantly more difficult to use it well.

Chances are pretty high that your library is one of the many that makes common mistakes with Twitter that can actually harm its efforts, more than help. Discover how to use Twitter so that your time investment pays off.

See real-world examples, both good and bad, of library tweets that you can learn from. Get ready to improve your library’s tweets, from the ground up!

The Nitty Gritty of Social Media Part 4: Teens, Tweens and Social Media
Thursday, February 21st, 2012 from 2:00 – 3:00 pm Eastern

We often have assumptions about how teens and Tweens use the Internet. But, are those assumptions true? What kind(s) of social media should your library have?

Learn the answers to these questions and many more, as well as discovering if your library can effectively engage (or not) with young people in social media.

Laura Solomon ~ Biography

Laura is the Library Services Manager for OPLIN and former Web Applications Manager for Cleveland Public Library. She is responsible for providing and managing all web-related services to all of Ohio’s public libraries. This includes custom web sites and development for more than 25% of Ohio’s library systems.

She has been doing web development and design for over twelve years, in both libraries and as an independent consultant. She speaks on Web-related topics extensively in the public library community and is the author of the book Doing Social Media So It Matters: A Librarians Guide from ALA Publications.

This unique, to-the-point guidebook is for those library professionals ready to jump into the deep end of the pool and begin or improve their library’s tweeting, posting, and friending.

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