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Beyond Storytelling to Engage Leaders and Enact Change
May 13 @ 12:30 pm - 1:30 pm EDT
We are taught in library school and in many advocacy training sessions that stories will lead to public support and action. The problem is that the storytelling model of advocacy relies on trusting our leaders to take action on good ideas. However, if the previous few years are an indication, this simply is no longer the case.
In this session, we’ll explore the significant amount of work that is necessary beyond storytelling to engage leaders and enact change. We will specifically focus on building ladders of engagement and creating audience engagement maps that ensure that we turn stories into action to support libraries.
Patrick “PC” Sweeney — Biography
Patrick Sweeney is a tireless and innovative advocate for libraries. A 2007 graduate of the San Jose School of Library and Information Sciences, Mr. Sweeney is the a former Administrative Librarian of the Sunnyvale (CA) Public Library and was Executive Director of EveryLibrary California, a statewide initiative to support library Propositions.
He is now the Political Director for EveryLibrary, the nation’s first political action committee for libraries where he works to help libraries win political initiatives and ballot measures. He is active in the California Library Association and across library social media as a co-founder of the Think Tank. His library blog is well respected, and he is a sought-after speaker and presenter. A recent project, the Story Sailboat, worked to provide library services and materials – by boat – in the San Francisco Bay area. He tweets at @pcsweeney