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Free Webinar: Communication Strategies for COVID-19

June 17 @ 3:00 pm - 4:00 pm EDT

Free
PCI Webinar with Cordelia Anderson, Communication Strategies for COVID-19 on June 17th.

Libraries are operating during an especially challenging time right now. Most libraries have closed due to the impacts of COVID-19. Like many other organizations, libraries had to close quickly, shift to a remote working model without much lead time, and pivot to offering “virtual” and remote services and programs.

Throughout this process, libraries have had to communicate with customers and other audiences in new and different ways. Now, faced with the potential to reopen, libraries must shift their strategies yet again, while facing potential funding cuts as the result of an uncertain economy. In this web-based session, we will discuss the impacts of COVID-19 on how we communicate, what we have learned thus far, and how we can apply that going forward.

We will also discuss communications strategies for reopening libraries, and how we can become more nimble and prepared for future potential disruptions.

Cordelia Anderson ~ Biography

Cordelia Anderson has twenty years’ experience creating marketing and communications strategies for highly visible organizations. During her tenure as Director of Marketing & Communications for Charlotte Mecklenburg Library, she implemented many innovative marketing and communications strategies that earned her team the inaugural Library Journal Marketer of the Year Award and the John Cotton Dana Award. Cordelia now runs her own consulting company, working with clients in libraries, educational organizations, nonprofits and governments.

She has spoken at many meetings and conferences, including the American Library Association Annual Conference, Internet Librarian, Computers in Libraries and Library Marketing & Communications Conference.

Libraries are operating during an especially challenging time right now. Most libraries have closed due to the impacts of COVID-19. Like many other organizations, libraries had to close quickly, shift to a remote working model without much lead time, and pivot to offering “virtual” and remote services and programs.

Throughout this process, libraries have had to communicate with customers and other audiences in new and different ways. Now, faced with the potential to reopen, libraries must shift their strategies yet again, while facing potential funding cuts as the result of an uncertain economy. In this web-based session, we will discuss the impacts of COVID-19 on how we communicate, what we have learned thus far, and how we can apply that going forward.

We will also discuss communications strategies for reopening libraries, and how we can become more nimble and prepared for future potential disruptions.

Cordelia Anderson ~ Biography

Cordelia Anderson has twenty years’ experience creating marketing and communications strategies for highly visible organizations. During her tenure as Director of Marketing & Communications for Charlotte Mecklenburg Library, she implemented many innovative marketing and communications strategies that earned her team the inaugural Library Journal Marketer of the Year Award and the John Cotton Dana Award. Cordelia now runs her own consulting company, working with clients in libraries, educational organizations, nonprofits and governments.

She has spoken at many meetings and conferences, including the American Library Association Annual Conference, Internet Librarian, Computers in Libraries and Library Marketing & Communications Conference.

Details

Date:
June 17
Time:
3:00 pm - 4:00 pm EDT
Cost:
Free
Event Category:
Website:
https://www.eventbrite.com/e/free-webinar-communication-strategies-for-covid-19-registration-107604808880

Organizer

PCI Webinars
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