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How to Coordinate Popular Author Events at Your Library

March 11, 2020 @ 12:30 pm - 1:30 pm EDT

Want to learn how to coordinate popular author event by creating a memorable experience for your author and attendees? This webinar is for you! This program will give you tools including Mj’s Author VIP Form to gather unique details about the author before his or her appearance.

Then, you will learn to use Mj Callaway’s easy-to-implement marketing formula, Author Countdown, to generate event interest. Hear how to kick off a pre-event meet & greet with VIPs.

We will also discuss why and how partnering with clubs, organizations, and associations take your event to the next level. In this webinar wrap-up, you’ll discover the Top Ten Event Suggestions from Popular Authors.

Participants in this webinar will:

  • Get the five must-haves for successful author events
  • Eliminate avoidable snafus attendees and authors have experienced
  • Add fun to the occasion using creative ideas other authors incorporated

Mj Calloway – Biography

As a former corporate sales trainer and only award-winning woman sales executive to rank #1 nationally, Mj knows first-hand the disruptions professionals, managers, and executive teams handle daily. Yet, they still need to be positive and productive.  

She blends her experiences together, sales, speaking and journalism, to create interactive and impactful workshops. With more than 2,000 articles published in consumer magazines, she’s interviewed hundreds of people from youth entrepreneurs to CEOs to non-profit founders to professional athletes. She has a unique ability to make others feel like they’re talking to a friend.

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