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Marketing Your Library’s Digital Collection

January 15, 2020 @ 12:30 pm - 1:30 pm EST

While 95% of public libraries lend eBooks, 60% of our patrons indicate a lack of awareness of eBook availability as a barrier to use; this according to a recent Library Journal/School Library Journal poll.

As libraries continue to add streaming movies, music, digital magazines and other formats to our collections, our need to engage in effective marketing will only continue to grow.

In this interactive and informative presentation we will cover both traditional and digital marketing strategies, and explore best practices. With the right approach, your library can boost awareness and usage of its digital collection!

Nick Tanzi ~ Biography

Nick Tanzi has been incorporating emerging technologies into the library as a children’s librarian, the founding member of a digital services department, and most recently, as the Assistant Director of the South Huntington Public Library. During this time, he has spoken in the U.S. and abroad on topics ranging from social media marketing to 3D printing.

He is the author of Making the Most of Digital Collections through Training and Outreach (2016), and Best Technologies for Public Libraries (2020). He writes “The Wired Library” column for Public Libraries Magazine. Tanzi was named a 2017 Dewey Fellow by the New York Library Association, and currently serves as President of its Making and STEAM Round Table.  

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