The New Social Media World & Library Marketing Online
July 14 @ 2:00 pm - 3:00 pm EDT$28.99
COVID has changed how libraries interact with patrons. Due to closures and social distancing restrictions, most programming, events, and even library access have been moved online. The presentation will discuss reaching multiple audiences via social media; maintaining a connection with those audiences online; maintaining contact with traditional library audiences during times of closures and reduced services; how to sustain asynchronous and synchronous programming after COVID. What’s working online and why.
- Evaluating if the use of social media is complimenting other outreach/publicity
- Understanding Social Media analytics and how they relate to the audience
- Decoding Social Media insights so leadership/board understands the relevance to your program/library.
- Maintaining online presence after services return to in-person models. Is it important? Why or Why not?
Patricia Spencer ~ Biography
Patricia is the Public Information Officer for the Lewis & Clark Library. She graduated from Carroll College with a B.A. in History and went on to complete an M.A. in English Literature and 20th Century US History from Oregon State University. Patricia has been an Adjunct member of the faculty in the Department of Communication Studies at Carroll College since 2004.