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The New Social Media World & Library Marketing Online

July 14, 2021 @ 12:00 pm - 1:00 pm EDT


COVID has changed how libraries interact with patrons. Due to closures and social distancing restrictions, most programming, events, and even library access has been moved online.

This interactive and informative presentation will discuss reaching multiple audiences via social media; maintaining connection with those audiences online; maintaining contact with traditional library audiences during time of closures and reduced services; how to sustain asynchronous and synchronous programming after COVID. What’s working online and why.

As a result of this program, attendees will learn:

    • Evaluating if use of social media is complimenting other outreach/publicity
    • Understanding Social Media analytics and how they relate to audience
    • Decoding Social Media insights so leadership/board understands the relevance to your program/library.
    • Maintaining online presence after services return to in person models. Is it important? Why or Why not?

Patricia Spencer ~ Biography   

Patricia is the Public Information Officer for the Lewis & Clark Library. She graduated from Carroll College with a B.A. in History and went on to complete a M.A. in English Literature and 20th Century US History from Oregon State University. Patricia has been an Adjunct member of the faculty in the Department of Communication Studies at Carroll College since 2004.


July 14, 2021
12:00 pm - 1:00 pm EDT
Event Category:


PCI Webinars


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